Today is World Fair Trade Day – a global celebration organised annually by the World Fair Trade Organization (WFTO) to raise awareness on alternative solutions to the planet’s economic and ecological challenges.
We really like their focus on business models that put people and planet first. Business is not going away and models that do better, build better, support their communities, have to be part of the solution. And as they point out, and as we see in the co-operative sector, Fair Trade Enterprises retain a stable turnover over many years. Their pursuit of social and environmental goals does not undermine their ability to operate in a competitive market.
Building better business is what we do and how we work, and it’s what we have done for almost 50 years.
We wish you a Happy World Fair Trade Day and we wish all of us a world full of brighter, better businesses – co-ops, community owned, fairly traded.